Writing Articles for SEO? - Do it properly!

The search engines are getting very smart these days. With the surge of free article sites that are appearing all over the net, they are paying more and more attention to the content of your articles. A free article could possibly turn up on thousands of sites so how on earth can the search engine index your free article and not the others. Ok, back links are great but I want to be seen on Google's pages.

Ok lets get down to writing our article. Think about your site content. Basically I use a rule of thumb, I exclude all the major search terms for the content of my site. No point in competing with literally millions of others. There are many programs that allow you to collect the search words for your subject. Ok this is where I start doing things a little different..

Try not thinking search word and start thinking search phrase. It absolutely amazing how many search phrases are used when using the search engines. Forget words like 'television' and start thinking in terms of '32 inch flatscreen tv'. Forget 'free music' and think in terms of 'free music to download now'. Visitors will use the most obscure terms. Try to use the search box the way you would speak. Think of the age group that you are attracting and if it's teenagers for instance, you need to tone down the etiquette as the youth speak their own language! Mis-spelt words are also good, words such as 'z' 's' as in teens or teenz.




Ok we now have a set of search phrases so how do we use them? There is a specific way which will give you an advantage. Remember the search engines don't always index you whole article. They tend to make a decision based on the first few words that make sense. It's no use saturating your article with keywords. Far better to be sparing and sensible.

1. Make sure that your main search phrase is inserted within the first sentence making sure that this sentence make sense.

2. Insert the same key phrase once more in the first paragraph.

3. Insert the same key phrase in the rest of article. A 3% density is just about right, that is 3 keywords or key phrases to every 100 words.

If you do the basics correctly you will enhance your chances of recognition. Don't be fooled into thinking that the engines need to see lot's of keywords. Be subtle, be clever and you will get your rewards. It also is worth considering hiring professional

Evaluating the Response to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

Article Marketing - General Facts

Article marketing is one of the proven traffic producing strategies. Article marketing also is and always has been one of the best ways a business owner can use to promote their website. If done properly Article marketing can be a fast and safe method to attract new customers to your websites. Article marketing allows you to post your content with an anchor text link to your site, on other webmasters sites, gaining your site valuable one way links.

Writing articles yourself isn't necessarily difficult and they can vary in length and quality, depending on the article directories guidelines. You can write articles to share information on a subject or just to help in gaining links to your sites. Articles allow you to appear as a professional to an audience who are interested in the topic, but they also can help build high quality back links from content filled pages on other sites. Articles are separated in categories and sub-categories in order to easily find certain information the readers are looking for.

Writing and submitting articles to directories that have large amounts of traffic can generate increased traffic to your website, usually in a short amount of time. Writing your own articles and publishing them can be free or you can use a service to write and submit for you. The more articles you write and submit, means more website traffic and back links you will get. Other publishers and webmasters will start adding your article to their blogs and websites that can generate even more website traffic for you. The quality of the articles that you use will determine just how effective your marketing efforts will be in generating both links back to your web site and traffic.

Article marketing is the process of writing articles for the main purpose of including "anchor" links to your website. Article marketing is one of the easiest and most effective link building strategies in existence and is one of the most accepted ways to optimize your web site for the search engines. Article marketing can be a very powerful way to build your business and earn money on the World Wide Web.

Jack Up Your Site Popularity By Submitting Articles

The popularity of a given site is a very important aspect in establishing which websites rank first and which sites rank last. In the world of the internet, popularity is gauged by how may sites are linked to yours. Therefore, the more links your site has, the higher is your site's ranking.

But be aware though that simply establishing links is not all that matters. What is just as important is that the sites linked to yours are very well related. This factor weighs more heavily than the number of sites linked to yours but are not in any way related to the content of your site.

Believe it or not, there are a number of various ways and means which could increase your site's popularity. The focus of this article is on how the writing of articles for your site will help boost your site's popularity by leaps and bounds.

The following are very basic steps that you or anyone could take to make sure that your site increase or maintain its popularity.

The write way

One of the key main ingredients to improve the popularity of your site is through the writing of articles and letting these articles be published in other sites.

Believe it or not, this method is a sure fire and tested way to make a particular site, especially yours, popular. The process that others go through is this. They write a particular article about a specific topic, for example about caring for pets. This article then gets published in the newsletter they may be making. Later on, this same article will be published in their web site. Plus, this will also be sent on various sites that accepts submitted articles.

Be published and re-published and re-published

These sites are regularly frequented by a lot of webmasters as well as publishers of ezine articles because they are the ones who are constantly on the search for various articles. When articles are published on such sites who do accept submissions, directories such as these provide the opportunity for these articles to be re-published.

Link it and link it good

It is best that after each article that are re-published in other sites for free, make sure that these re-published articles mention the source of where that article was originally located. A box after the end of each article that has been re-published or a link to the original site of the article is the best way to establish your site and make it – if not keep it – popular.

The benefit of this method is that whoever or whatever site re-publishes your article, this site is linked to your site.

There are also publishers of ezine sites that archive every ezines that they put out. So any articles re-published in such an ezine will most probably receive a link again if that particular archived ezine is accessed. This automatically results in the generation of that vital traffic in your website.

The possibilities are limitless

Article writing is a great tool to use for the purposes of marketing. Once webmasters and publishers of ezine re-publish your articles in their own sites, other publishers of ezine and webmasters will also get to read your article. Thus chances of them further re-publishing your articles is high, and when they do, other publishers of ezine as well as other webmasters will get to read your article, and so on and so forth.

All these processes, believe it or not, again could very well result in tremendous traffic generated for your website.

Credibility begets popularity

The idea that websites linked to yours and vice versa are all related to each other in content, is a better situation and could generate more traffic than links that are not in any way related.

The connection of these written articles are in their content and the quality of the content. Well written articles instantly create that valuable impression that you are a very good expert in that field you have chosen for yourself. An image that is completely and credibly valid speaks for itself. It automatically attracts people, making it easier for them to come to you than you trying hard to call or attract them in. Basically, your work speaks for itself, and that says a lot.

In summary, article writing is easy and has benefits. But good article writing requires relatively a lot more effort but the benefits are a lot better and the opportunities are limitless.

Why You Should Get Your Articles Syndicated

While there are numerous benefits to syndicating your articles, it is a time-consuming process. That is why many people only syndicate a few articles and do not fully realize the potential associated with syndicated articles. While not doubting the benefits of syndication, these people are just too busy to spend a great deal of time getting their articles syndicated.

Simply put, article syndication is the process of allowing other websites to publish your articles. For example: Say you have a content site that provides tips on gardening and landscaping. You may want to post some "how to" articles on a site that sells seeds or gardening tools. If you provide content that is helpful enough, it may direct customers to your site in the search of more information and increase revenue for your site.

Syndication also helps make your name synonymous with a certain products or services much in the same way that advertising does on the radio and TV. You know how it is. Those car insurance commercials leave catchy jingles and cute images in your head until the only thing that comes to your mind when you think about car insurance is that cute little lizard.

Well article syndication helps your website in much the same way. You see, most people who search on the web for advice on certain topics do so more than once. So, the more that they see articles on topics that interest them coming from your company, the more likely they are to think about you as an authority in the field and someone with whom they would like to do business.

Article syndication also helps increase your search engine ranking by linking more websites to yours. And it is well-known that many top search engines like Google rank sites according to how many links they have pointing at them.

But as mentioned earlier, syndication is a lengthy process if done manually. In order to syndicate your articles, you have to first find websites that would benefit from your content and are likely to draw the types of customers that you are looking for. Once you find these sites, you have to market your articles to the site's webmaster. Meaning, that you have to sell your site's importance and prove to the webmaster why your articles would be beneficial for his or her site. Only after you have successfully negotiated syndication can you exchange information that would link your sites together. As you can see, this could take a great deal of your time and syndication is not guaranteed.

Another way that you can syndicate your articles is a little less hands on for you. What you do is create a linkable code on your website that allows other webmasters to receive your articles through a feed. All you have to do is update your information and all of the sites on which you are syndicated will be automatically updated. The only drawback to this is that you first have to get webmasters on your site and then, you have to get them to accept your feed. The most popular way of doing this is by indicating that your articles are available for syndication in a resource box below your article.

Perhaps the easiest way to attract webmasters to your articles is to enter them into an article syndication directory. These directories are regularly searched by webmasters looking to update their content.

When you submit your article into a directory, it is put into a browsing category that it pertains to. For example: If your articles involve tips for bidding on online auctions, they will be placed under a category called "online auctions" or something similar to it. This way it is easy for a webmaster searching for these types of articles to find exactly what he or she needs at the click of a button.

Once a webmaster chooses your article, you are syndicated and have earned another link and a higher ranking among search engines. Syndicating articles in this way also allows you to reach more webmasters than you ever would have been able to by going it alone.

Any one of these ways to get syndicated could work for you, but most people find that a combination of tactics achieve the best results. So, get busy and start syndicating. Oh, and don't worry if you can't write articles or don't have the time to write them, there are also sites that will connect you with professional writers who will do all of the writing work for you.